‘3D’ used to be something you could only watch in cinemas with funky glasses. However, as innovation evolves, 3D animations are no longer limited to the big screen but have expanded to 3D digital billboards worldwide.
Additionally, 3D has moved beyond the realm of movie magic and cartoons. Businesses and brands have begun incorporating it into their work, notably through 3D digital advertisements.
A 3D digital billboard is an Out-of-Home (OOH) advertisement with animated pictures or texts created to appear like they’re popping out of the frame. Using multiple images from various perspectives and combining them into one, the optical illusion lets our eyes process it as lifelike.
Animated 3D digital billboards are created using Computer-Generated Imagery (CGI) and have greater depth than traditional 2D billboards. The vivid designs help content look more realistic, thus producing an enhanced visually engaging experience.
