Traditionally, we think of billboards to be large, static outdoor advertising structures found in high-traffic areas. However, in a society that produces technological advances nearly everyday, the traditional billboard has evolved into digital billboards, and the digital billboard evolved into the 3D billboard. With 3D OOH billboards, three-dimensional effects are utilized to produce hyper-realistic visuals and capture the attention of passing audiences. These billboards can typically be found in countries with high technological expertise such as Japan, China, and South Korea. Through the use of conventional billboards, 2D images and designs have been used to present a brand’s message. Although this has been regarded as the tried and true method of advertising, 3D billboards take this to the next level, showing that there are truly no creative bounds in advertising.
Traditionally, we think of billboards to be large, static outdoor advertising structures found in high-traffic areas. However, in a society that produces technological advances nearly everyday, the traditional billboard has evolved into digital billboards, and the digital billboard evolved into the 3D billboard. With 3D OOH billboards, three-dimensional effects are utilized to produce hyper-realistic visuals and capture the attention of passing audiences. These billboards can typically be found in countries with high technological expertise such as Japan, China, and South Korea. Through the use of conventional billboards, 2D images and designs have been used to present a brand’s message. Although this has been regarded as the tried and true method of advertising, 3D billboards take this to the next level, showing that there are truly no creative bounds in advertising.
